Create rules at the account or Special Database campaign level and have the flexibility and customization you need to bid on omnichannel goals for your specific business objectives. This beta is supported by Search and shopping. Shop Visit Use Case Example: Increase Visit Value by 25% for campaigns promoting large purchases. But lower the Special Database visit value by 50% for campaigns promoting low-margin products. This beta is only available for stores with visit reporting. Read more about Conversion value through store visits here. New Local Campaigns Features Expand your reach with access to additional inventory, faster lead times for Special Database short campaigns, and integration with store sales.
Read more below. Inventory (released) Local Special Database campaigns now work on additional inventory on Google Maps, Gmail, and YouTube. Short Burst (beta) Prepare local campaigns for the scheduled start Special Database date in 'enable' mode. This will allow a quick run-up. This is especially useful for short ad campaigns. Improvements to this are: Approve ad before the start of a campaign Cold start bids ramp up Cold budget allocation Store Sales Integration (Beta) Retail sales allow advertisers to use their CRM data to evaluate the Special Database effectiveness of search, retail, and YouTube ads by matching Google search ad clicks with their offline purchases.
This beta is now also available for Special Database eligible local campaigns (reporting and bidding) Read more about Local Campaigns here. New Features Local Inventory Ads – Released The new local inventory advertising features are a Special Database smoother onboarding and a refresh of the affiliate program. New features are described below. Facilitated onboarding, the required automatic linking of the Google business profile to LIA campaigns, is no longer mandatory during campaign setup. It is now possible to start a LIA Campaign without claiming a location on Google Maps. Renewal of the partner program, the LIA Partner Program, identifies Special Database merchants who can benefit from using a LIA partner to assist with the onboarding process.
Check mobile responsive refers to testing whether a website is optimized for mobile devices. It ensures that the design, layout, and content adapt properly to various screen sizes. This process improves user experience, ensuring the site is accessible and easy to navigate on smartphones and tablets. Mobile responsiveness is also important for SEO, as search engines rank mobile-friendly websites higher. Developers use tools and testing modes to ensure a website functions well across different mobile platforms.
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